I'll bet the shoppers who have done the "normally $30" dealerships have been kicking themselves as the fees rise throughout the month. This round, I'm seeing those newly posted shops at a substantially higher starting rate. Good move for the MSC, I expect that might be enough for more shoppers to take them early before higher bonuses need to be offered. The long rotation period might be what holds people back, though.
I hate dealerships but the bonuses made them hard to ignore so I dove in. Now I'm addicted! Got my eye on a few for week 3 or 4, if no one else takes them!