If it's the shop I'm thinking about, the fee is almost nothing. Your "fee" is two tickets and popcorn. Seeing a movie you're not interested in wastes your evening in exchange for a report that requires a manager's signature and a few narratives.
Even if half their screens are for one movie, the other half will still have something else. I, too, am looking forward to The Greatest Showman.
"Let me offer you my definition of social justice: I keep what I earn and you keep what you earn. Do you disagree? Well then tell me how much of what I earn belongs to you - and why?” ~Walter Williams