I’m not pissed, or insulted; it is what it is. A business decision that will pay big dividends for the MSPA.
Bait and switch where you get something for “free,” then the cost increases exponentially.
If 10% of their 100,000 shopper database pay the $30, that’s $300,000 in their balance sheet to pay for lobbyists, etc. for their MSC efforts.
It’s not cheap for the companies to join the MSPA; they must have dug in the provider’s pockets to the bottom. Now it’s time to dig in the shopper’s wallets. There’s probably a plan to jack the $30 up to $50 or more per annum, going forward...