@shopperbob
I was referring to the MSC when I said a wise business should look beyond short-term gains and consider long-term effects.
For most businesses, the main goal is to maximize profit. That is true for MSCs as well as shoppers.
How does the MSC maximize profit? In this instance, it is by making the client (Kroger) happy by giving it what it wants (more data) at no additional cost. Whatever it costs for the additional data is absorbed by the MSC (time and effort in communicating with shoppers, revising the guidelines and survey, editing, etc.) and by the shoppers (reading the revised guidelines, extra work in-store and in reporting).
How does the shopper maximize profit? In this case, I try to be aware, figure out what is the most efficient way for me to shop Kroger from now on (until the next change), and decide whether it is better to keep shopping Kroger or switch to other shops.
Being aware that one's profit margin will be negatively affected (however minutely) and talking about it with other shoppers is not the same as weeping, wailing, or gnashing one's teeth.
Short-term: I don't think there will be enough shoppers (if any) deciding not to do Kroger shops over this.
Long-term: I think many shoppers will remember this -- just as they remember other instances of the MSC asking for more work without more compensation. I will also remember the attempt to sugarcoat
Drip, drip, drip. It adds up over time. Each shopper has to decide when it's too much.
Panda Express. Insufficient reimbursement even after slight increases? No drink? Pay decrease? The MSC still wasting shoppers' time by not organizing its SASSIE shop emails by states alphabetically like all other MSCs? I don't do Panda Express shops anymore unless there is a bonus.
Market Force. Poorly worded ICA? No more parking and toll reimbursements and not even announcing the change? Decreased fees and getting much stingier w/r/t MAO? I don't shop for them anymore.
For me, it is too simplistic to just quit shopping for an MSC without figuring out a way to make it to be still profitable enough for me in spite of what the MSC offers.
Example: I am not interested in plants but I shop a plant nursery almost every month. The normal fee is insufficient for me. So, I negotiated with the scheduler and now get a bonus every time without having to negotiate again. Not having to renegotiate and the bonus makes the shop profitable.
Example: I used to do a mini-route of a grocery chain every month. I negotiated with the scheduler and got a bonus and a much longer reporting window. Without that bonus and longer reporting window, the route would have been unprofitable. I stopped doing that route only because the MSC switched reporting platforms and gained local shoppers who did not require a bonus or a longer reporting window. Long-term: There are no hard feelings. The MSC is doing what is best for itself. Short-term: It was good while it lasted. I moved on to other shops.