I agree with the people who say NOT to use the mall directory and/or the Internet mall map. They are almost always out-of-date these days. With the economy (at least in my area), stores are still closing down or downsizing at a rapid rate. I have seen storefront changes on a week-to-week basis.
Now, I have taken a pic of the mall directory to send to the MSC to show that the landmarks that they gave me for the store are no longer valid. It is ironic that the MSC and the client want accurate information from shoppers but they don't provide accurate information to us. Hmmmm?
I do quite a few shops for Beyond Hello and I believe all of their reports require the left/right storefront POV whether they are high-end shops or not. I just have made it a habit to always text the storefront info before I even walk into the store. I do it ahead of time because when you leave the store, you have a bunch of other stuff clogging up your brain as you search for a secure place to write your notes.
P.S. There is a shop that I have performed where there is no store to the left, just the entrance to the inside of the mall. I put exactly that in the spot for the storefront to the left. In the department stores, it gets a little tricky because depending on where you are standing, there usually is no true left/right and you are dealing with departments, not stores.. And kiosks drive me nuts. Just do the best you can. I usually write down extra surrounding locations just so I have the information.
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“I'm the one that's got to die when it's time for me to die, so let me live my life the way I want to.”
~ Jimi Hendrix
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“To the well-organized mind, death is but the next great adventure.” ~ J.K. Rowling, Harry Potter and the Sorcerer's Stone