When you are new to shopping, it is very convenient to be able to self-assign shops. Market Force is far and away superior in this respect, allowing a new shopper to self-assign shops. A shopper can self-assign for months and never have to speak to a Market Force representative, assuming that there are no issues MF has with the report. This, I think, might cause shoppers to project onto this company their anxieties and fears, and sometimes causes them to become paranoid about this company. Worrying about shop reports, waiting to see if you hear from Quality Control--these things combined with the high probability that a new shopper has made errors during the shop and possibly has covered up their mistakes so that they can get paid and reimbursed, all might lead a shopper to become paranoid about Market Force.
I think Market Force understands shopper psychology and they use this knowledge to manage their shopper force. They seem to know when bias has crept into reports before the shopper does. This ability has less to do with Market Force and more to do with the way technology is changing how we live and work.
Edited 1 time(s). Last edit at 06/04/2015 02:13PM by jilummer.