It depends upon how they are being incentivized. Based upon quarterly reports, the stock market places great emphasis on the number of new customers. Customer retention is also reported, but the emphasis seems to be on new customers, now only for cell phone companies, but for media companies involved in streaming.
@ceasesmith wrote:
Salisbury, that's basically contra to best business practices -- it historically costs much LESS to retain a loyal customer than it costs to gain a new customer.
I'd say they are looking at it wrong.
(That's my B school case analysis background showing!)
Shopping South Jersey, Southeast Pennsylvania, and Delaware above the canal since 2008