How my "buy a device but don't activate it" shop went.

It depends upon how they are being incentivized. Based upon quarterly reports, the stock market places great emphasis on the number of new customers. Customer retention is also reported, but the emphasis seems to be on new customers, now only for cell phone companies, but for media companies involved in streaming.
@ceasesmith wrote:

Salisbury, that's basically contra to best business practices -- it historically costs much LESS to retain a loyal customer than it costs to gain a new customer.

I'd say they are looking at it wrong.

(That's my B school case analysis background showing!)

Shopping South Jersey, Southeast Pennsylvania, and Delaware above the canal since 2008

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I swear by Timestamp Camera Pro, been using it for years. Photos & videos.

A Dad shopping the Ark-LA-Tex and beyond.
Yeah, I get this direction in analytics.

I still think they are wrong.

smiling smiley

@myst4au wrote:

It depends upon how they are being incentivized. Based upon quarterly reports, the stock market places great emphasis on the number of new customers. Customer retention is also reported, but the emphasis seems to be on new customers, now only for cell phone companies, but for media companies involved in streaming.
@ceasesmith wrote:

Salisbury, that's basically contra to best business practices -- it historically costs much LESS to retain a loyal customer than it costs to gain a new customer.

I'd say they are looking at it wrong.

(That's my B school case analysis background showing!)
I agree it costs less to keep a customer than to get a new one.

But I would also guess that the commission is higher on signing up a new customer than it is for upgrading an existing customer's phone.
Yes.

Penny wise, pound foolish.

smiling smiley

@wrosie wrote:

I agree it costs less to keep a customer than to get a new one.

But I would also guess that the commission is higher on signing up a new customer than it is for upgrading an existing customer's phone.
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