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Who does Ad checks for theaters?

October 08, 2022 05:59PM
I know CFA used to have Ad checks back in the day, but recently there seems to be another company out there doing AD checks for Theaters, does anyone know who they are? I thought I knew about all the companies, Movie Measure isn't doing it, Amusement Advantage doesn't have it, VeriTes is a ghost, who am I missing? Someone out there has them because they showed up at one of the theaters I work out of on a regular basis. Thanks.

Edited 2 time(s). Last edit at 10/08/2022 07:12PM by cybersst.
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More About Trailer Checks and Movie Theater Mystery Shopping
October 09, 2022 07:37AM
Movie Measure is the only one. They're hit-and-miss though. It all depends on the release schedule.
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October 09, 2022 03:40PM
CFA is back with AD checks too, but Movie Measure does not do AD checks for this client. CFA used to. They did not have my theater last week, I asked them. So that means someone else is now doing the AD checks for this client. I would list the name but I thought we were not supposed to list the name and the mystery shopping company in same thread. I can say this though, it is the company that has the pre shows at AMC and CMX locations. I doubt the pre show company is sending the people out into the field themselves. When they hired CFA before for their checks.


@weatherman2111 wrote:

Movie Measure is the only one. They're hit-and-miss though. It all depends on the release schedule.


Edited 1 time(s). Last edit at 10/09/2022 03:42PM by cybersst.
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October 09, 2022 08:14PM
Maybe the person doing the ad checks signed the visitor's book in your theater and maybe somebody will show it to you if you ask the right way. I too am very curious as to who else would be doing ad checks.
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October 09, 2022 08:37PM
@Arch Stanton I have been working this theater for years and am on good terms with the managers. I could ask the manager next time Im there.
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