As the number of outlets serving “better” burgers—featuring nontraditional toppings and artisan buns—has skyrocketed over the past decade, so has the average burger tab, turning some customers off.
Brian Cockerline, a 20-year-old Rutgers University student, used to go to Five Guys for a burger once a week in South Plainfield, N.J. With fries and a drink, his tab was about $13.
Now, he is cooking burgers at home instead.
“I like Five Guys, but I can buy ground beef and one onion and get pretty close to the same burger for half the cost,” said Mr. Cockerline, who rarely goes to Five Guys anymore. “A hamburger, to me, is not a luxury,” he said.
Five Guys declined to comment.
Analysts asked millennials which restaurants they were most likely to visit in the next six months, and Five Guys was a clear loser across all generations.
......Some customers have complained on social media that Five Guys is too expensive.
"I cant afford to eat there anymore," Wil Massey wrote on the company's Facebook page.
I've heard people reference rotation for FG, but never knew what it was...2 weeks....3 weeks?@marg704 wrote:
I haven't done a 5G in a few weeks. The last three I did had gone up in price all three times. I ordered a little cheeseburger, little fries and a drink each time. The last time, it was over $14. I will not do these shops for less than $18 and the call center knows it. Yet, the shops disappear early in my area. I can tell when the same shoppers are out of rotation because that is when I get calls. I am going to assume my meal is now at $15.
Note that the MSC guidelines recommend getting a hot dog or grilled cheese to stay within the reimbursement. For more than a year, my little burger, little fries and small (regular) drink is always $14.19. The only reason I do the shop is that I get a $10 bonus. But, the bigger issue that others have raised is: Who pays $14.19 for a small burger, fries and soda? I can get the same meal at In-N-Out for $6.79!@Jenny Cassada wrote:
Same order for me is $12.34 including tax. Sub grilled cheese $11.59, sub hot dog 12.02. No one should be charging $5 for a freaking hot dog!!
Post removed as it breached the Forum guideline which states, "Do not reveal the clients of mystery shopping companies". The client has been mentioned in the title, so mentioning the MSC in the post is a violation. MOD
My problem is that they don’t serve sauerkraut with their hot dogs. I even brought my own in a cup one time. I’ve suggested they offer sauerkraut several times but to no avail.
It is against the forum policy to name both MSC and Client in the same post. The client has been identified in the title, so listing the MSC in the post is a violation of forum rules. MODERATOR
I have written XXX several times regarding the prices. Their response is that they'll send the message to their client. It costs me $13.76 for a little Burger, fries and a regular drink. We have to order an entree, fries and beverage. Then if you get a shake, that's another $5.50. It now costs me to do these shops. The only time it's worth it is with delivery. Plus XXX isn't known for their high paying fees.
To those who have gotten a burger in a bowl....
I haven't done one of these shops in a few months so it may have changed, but isn't there questions on the bun? Is it not a requirement to get a bun? Thanks!