Movie Measure

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I have been doing trailer check for movie measure since last year. They are pretty straightforward jobs and they pay on time monthly. The pay rate for multiple checks could be better though.

They actually pay the more than other companies and compensate you in ways other companies do not. No other company out there right now, offers what they do, if your showtimes are stretched too far apart. I for one, am very grateful for that. I have been doing trailer checks for multiple companies for 7 years now, so I do know what the rates are for this type of work. No company out there is going to pay you a lot of money trailer checks. Anyone who is expecting this to be a full time job and pay as much money as a full time job does have unrealistic expectations.
This came out in January but I just noticed it. Disney has dropped the Fox out of the names, but so far appears to have kept them as separate companies within Disney.

Disney removes Fox name from film studios
Jan. 17, 2020 12:54 PM ET|About: Fox Corporation (FOX)|By: Jason Aycock, SA News Editor

Marking the end of an era, Disney (DIS -0.1%) is evicting the Fox from the Mouse House.

Disney is rebranding acquired studios to remove the Fox name from studios it acquired: The Twentieth Century Fox film studio will become 20th Century Studios, and Fox Searchlight (a specialist in smaller and independent films) will become Searchlight Pictures.

The symbolic (but unsurprising) move will help to avoid some confusion, since Fox Corp. (FOX +1%, FOXA +1%) still brands and operates its TV network operations in broadcast and cable.

Meanwhile, Disney's decisions apply only to the film units so far. A final decision hasn't been made on the TV side of Disney's purchase: Twentieth Century Fox Television and Fox 21 Television Studios.
Knew it was coming, but it's now official. Regal has announced they are closing their theaters tomorrow until further notice. Only a matter of time until the other chains follow.

From the box office this weekend, really wasn't anybody going anyway. Even the top 3 this weekend were seeing only about $1200-1300 per screen so figure maybe 100 people per screen for the whole day. So figure only 20-30 people a showing. By time you got to the 5-6th movie this weekend it was only about 60-65 people for the whole day per screen. By the 10th you were seeing less than 20 people so maybe 3-5 people per screening.

Add in there was no real way to sanitize the theaters, really had to just close them.
AMC followed suit today for 6-12 weeks. Trolls is set to be released at the moment on April the 12th, but what theaters are going to be left open to check Trolls? In my local area we have only one remaining theater left open a CMX chain. Which they may not stay open either.
Surprised they said 6-12 weeks. Marcus closed, not that I know who they are. I think there is only one other major chain that hasn't yet announced. People weren't going anyway. No need to keep the doors open if nobody is there. Macy's is closing all it's stores for 2 weeks.

Black Widow which was May 1 has been postponed.

I deliver the locally produced Parent magazine. It's only about 3 days of work a month. Mostly an excuse to get out of the house. Besides it's mostly just driving around in the car listening to the radio. Usually shows up next week, but with everything closed they decided they're not going to publish it this month. Kind of hard to deliver them if everything is closed.

Are the beaches still open? Maybe I'll go to the beach. How about state parks? Maybe find some interesting trails to hike.

Edited 1 time(s). Last edit at 03/17/2020 08:26PM by StandeeInstaller.
Checking Box Office Mojo, Monday was $3.2 million or about 60% of normal. Tuesday was $1.3 million and way down from the usual $8-12 million but theaters had already started shutting down. Wednesday only saw $246k so something was still open.

Finally got some numbers for Thursday. Box Office Mojo is showing $143k so theaters some where are still open. For Onward which was # 1, had $33.2k or we'll say about 2800 people. Where did 2800 find movie theaters still open? Hm, if we were to say 50 people per screen for the whole day, would still need about 56 theaters still open. Be interesting to see what kind of numbers we get for Friday.
Yes there are a few theaters still open. Epic theaters, and CMX in my surrounding area are ones that are still operating at 50% capacity. Meaning they will not sell out any show at 100%. That is how they are approaching social distancing.
AMC Theatres furloughs CEO, corporate employees due to virus
Mar. 25, 2020 10:58 PM ET|About: AMC Entertainment Holdings,... (AMC)|By: Carl Surran, SA News Editor

AMC Entertainment (NYSE:AMC) says it has furloughed CEO Adam Aron and all its corporate employees to preserve cash after the company was devastated by the coronavirus.

The world's largest theater operator closed its 1,000 locations around the world last week to help prevent the virus from spreading.

"This leaves AMC with no revenue and substantial fixed costs that continue," the company says, but the moves were "absolutely necessary to preserve cash and to ensure that AMC can reopen our doors once this health crisis has dissipated."
Cinemark CEO passes up salary; deep cuts for workers
Mar. 30, 2020 6:29 PM ET|About: Cinemark Holdings, Inc. (CNK)|By: Jason Aycock, SA News Editor

Cinemark (NYSE:CNK) CEO Mark Zoradi is forgoing his salary, as is the board of directors.

The company's also directing deep pay cuts for U.S. corporate employees at the same time.

Shares are up 5.9% postmarket.

Rank and file workers will work reduced hours and make no more than 50% of their salary, while maintaining full benefits, the company says.

"We are not generating any revenue while theaters are closed, yet still must meet financial and contractual obligations," Zoradi said in a memo.

That move follows AMC electing to furlough its staff, including CEO Adam Aron.
Here's a little info on who is likely to run into difficulties the longer this goes on. And who might be able to survive if customers aren't so quick to come back.

AMC faces biggest liquidity challenge among theaters - MKM
Mar. 24, 2020 12:08 PM ET|About: AMC Entertainment Holdings... (AMC)|By: Jason Aycock, SA News Editor

Taking a further look at liquidity effects for U.S. movie theaters - largely shuttered indefinitely amid the coronavirus outbreak - MKM Partners puts AMC's (AMC +11.3%) survival timeline at four months in a zero-revenue environment, given its cash on hand and lines of credit.

It's the theater company with the "least financial flexibility," the firm notes, while it highlights IMAX (IMAX +4.6%) as "well above the rest of the names" on that issue. IMAX has more than 10 months' liquidity from cash on hand, and another 2.5 years if it taps a revolver, analyst Eric Handler says.

Cinemark (CNK +5.7%) could handle a temporary disruption, with enough liquidity to cover a little over six months of business at zero revenue, while ad specialist National CineMedia (NCMI +14.2%) is "safe" with more than a year of liquidity available.

Credit Suisse cut AMC to Neutral from Outperform, seeing a high risk of illiquidity if the shutdown goes beyond 14 weeks or if customers are slow to return after that.
Hm, confusion in China on the re-opening of it's theaters. It looks like the few that opened, nobody came but it was only a few days.

China Moves to Re-Shutter All Cinemas Nationwide
March 27, 2020 6:30AM

Hours after municipal authorities in Shanghai gave more than 200 cinemas the greenlight to re-open Saturday, national-level Chinese authorities on Friday ordered all theaters throughout the country shut again due to concerns over continued coronavirus risks.

Around 500 theaters across China had attempted to re-open in the last week, but seen little financial benefit from doing so, with screenings averaging less than a person a day and a national daily box office intake in the low thousands of dollars.

They had only re-opened their doors after receiving direct authorization from their local government bodies, who verified that they were following mandated health procedures.

But now, China’s national film bureau has ordered them all shut again, without saying exactly why or when they might hope to re-open.

Rest of article here, []
Movie dates are being changed. Some movies have been pushed back until next year.

Disney sets new dates for ‘Mulan,’ ‘Black Widow,’ ‘Jungle Cruise’ and more

Here’s Disney’s new slate:

“Mulan” to July 24, 2020
“The French Dispatch” to Oct. 16, 2020
“Black Widow” to Nov. 6, 2020
“Free Guy” to Dec. 11, 2020
“West Side Story” remains on Dec. 18, 2020
“The Last Duel” remains on Dec. 25, 2020
“Eternals” to Feb. 12, 2021
“Bob’s Burgers” to April 9, 2021
“Shangi-Chi and the Legend of the Ten Rings” to May 7, 2021
“Jungle Cruise” to July 30, 2021
“Doctor Strange in the Multiverse of Madness” to Nov. 5, 2021
“Thor: Love and Thunder” to Feb. 18, 2022
“Captain Marvel 2” to July 8, 2022
Untitled “Indiana Jones” movie to July 29, 2022

Complete article here - []
Sony delays almost entire movie slate to 2021, proving studios are still committed to theaters

- Sony will debut “Morbius,” “Ghostbusters: Afterlife,” “Uncharted” and “Peter Rabbit 2″ in 2021.

- The only exception is the Kevin Hart drama “Fatherhood,” which was initially set to arrive in January 2021. It has been moved to Oct. 23, 2020.

- Sony’s decisions suggest that studios do not expect theaters to be open again until mid-summer, and underscores that they are still committed to theatrical releases.

Complete article here - []
You can't really close the door on Theaters until you re open and then see how attendance will be. According some articles some people said they are reluctant to return, with some saying this will not effect them at all.
Funny, they think they can release movies in 2020. I highly doubt any theaters reopen this year, or even early next. Until there's a vaccine that not only works but can be distributed in large enough numbers...or it's proven you can get sick, recover and never get this again nothing will be reopening that involves crowds.
I've been keeping an eye out for cleaning methods and apparently there is a fogging system. Delta is going to start using it on their planes after every flight. It's as much for their employees who are demanding it as for the customers. Yeah, large crowds of random strangers is probably going to be the last thing they allow after everything else is back up and running. Especially with reports in the last few days that people with little to no symptoms can be spreading it.

‘Delta Clean’ delivers new standard of airline cleanliness, now and always

Staff Writer Mar 30, 2020 5:00pm

Delta is transforming expectations for cleanliness across airports and on aircraft to deliver a new standard of clean for customers: Delta Clean. Now the global airline is committing to these elevated cleaning measures for the long term.

“The highest levels of clean should not be reserved for times of crisis – customers deserve to feel confident and safe whenever they decide to travel,” said Bill Lentsch, Delta’s Chief Customer Experience Officer. “That’s why we are extending our overall safety focus to include our new standard of clean.”

Delta is bringing the same rigor and focus to cleanliness that it used to redefine industry expectations for on-time performance, Lentsch said, so customers can trust in the Delta Clean commitment.

Here are some of the cleaning measures our teams will use so customers can feel confident when traveling with Delta:

Starting April 1:

- All domestic aircraft will undergo the same interior fogging overnight that Delta has been using to disinfect international aircraft in the U.S. since February.

- Before every flight, aircraft will be cleaned using the same extensive checklist used during overnight cleanings. This industry-leading work disinfects high-touch areas customers care most about being clean, like tray tables, seat-back entertainment screens, arm rests and seat-back pockets.

- Spot checks will take place before each flight by a Customer Service Agent and a Flight Leader to ensure the aircraft is up to the Delta Clean standard. The team can resolve any issues immediately, and are empowered to request a cleaning crew return to the aircraft for additional cleaning.

By early May:

- Aircraft will be fogged before every flight in Delta’s network. The disinfectant used in fogging is immediately safe to breathe and is similar to what hospitals and restaurants use to sanitize.

In addition, customers will notice Delta continuing to offer hand sanitizer at various touchpoints, while disinfecting surfaces across the airport experience. The same level of attention and care is given to employee work spaces like lounges and break rooms.

The Delta Clean standard is largely driven by Delta employees, who are committed to delivering safe experiences for customers and each other.

“The character of Delta people is shining brighter than ever in these unprecedented times,” Lentsch said. “They are the Delta Difference and the reason we’re ready for our customers when they’re ready to fly.”

Here's a 4 minute video showing what they are going to be doing, including the fogging system. Probably the delay in fogging after every flight until May is getting enough of the equipment and training people. - []

Edited 1 time(s). Last edit at 04/04/2020 03:31PM by StandeeInstaller.
They're being optimistic. I hope they re open. But I am not obviously counting on it. Looks AMC might go under if they don't though, and one of my smaller theaters I use to check, who knows when we will get back to that, if we even will, probably won't survive this either.
Staggered seating, nostalgic films: Cinemark offers a look at movie going post-coronavirus
Published Wed, Apr 15 20205:17 PM EDT
Sarah Whitten

Key Points

- Cinemark, the third-largest movie theater chain in the U.S., hopes to reopen at least some of its doors to the public in July.

- With no major movie release until mid-July, theaters could play “library” movies, which are movies that have already previously been released in cinemas, for several weeks.

- If social distancing restrictions are still in place the company said it would either sell every other reserved seat in the theater or suspend reservations and just sell 50% of the tickets per theater.

Full article here - []
AMC refusing to show Universal films, in release window spat
Apr. 28, 2020 7:17 PM ET|About: AMC Entertainment Holdings... (AMC)|By: Jason Aycock, SA News Editor

The battle for the future of movie theaters is heating up, with AMC Entertainment (NYSE:AMC) responding to Universal Studios comments by saying it won't play any Universal movies, effective immediately - a line in the sand that may change the industry.

AMC chief Adam Aron wrote to Universal Studios Chairman Donna Langley (and released the letter) complaining about Universal comments on the prospects of simultaneously releasing movies in the theaters and at home (breaking the so-called "theatrical window".

What upset AMC were comments in a Wall Street Journal story about the strong success of Trolls World Tour - a Universal pic earmarked for theaters before pandemic shutdowns derailed that release, and the company decided to release it to home video instead.

That sequel made more for Universal in three weeks of digital release than its predecessor did in five months in theaters.

“The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD,” NBCUniversal's Jeff Shell said. “As soon as theaters reopen, we expect to release movies on both formats.”

Such a move "represents nothing but downside for us" and is "categorically unacceptable" to the world's biggest theater chain, AMC's Aron says.

"It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice," AMC says. "Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theatres in the United States, Europe or the Middle East. This policy affects any and all Universal movies per se, goes into effect today and as our theatres reopen, and is not some hollow or ill-considered threat."
AMC says it will boycott Universal movies as ‘Trolls’ battle heats up

By Ryan FaughnderStaff Writer
April 28, 2020
2:32 PM UPDATED 4:30 PM

AMC Theatres, the largest theater chain, said Tuesday that it will boycott Universal Pictures movies at its cinemas, after the studio suggested that it would pursue online releases for more of its films.

“Effectively immediately AMC will no longer play any Universal movies in any of our theatres in the United States, Europe or the Middle East,” AMC Chief Executive Adam Aron said in a statement addressed to Universal Pictures Chair Donna Langley. “This policy affects any and all Universal movies per se, goes into effect today and as our theatres reopen, and is not some hollow or ill-considered threat.”

AMC’s move follows comments by NBCUniversal Chief Executive Jeff Shell about the release of “Troll World Tour,” the sequel to 2016’s computer-animated musical “Trolls.” The new DreamWorks Animation movie, which was originally planned for a wide theatrical run before the coronavirus outbreak, generated nearly $100 million in online sales in three weeks.

In a statement to the Wall Street Journal, which first reported on the “Trolls” online sales, NBCUniversal Chief Executive Jeff Shell said the “Trolls World Tour” sales demonstrated the viability” of premium video on demand, adding that "[a]s soon as theaters reopen, we expect to release movies on both formats.”

Universal released the DreamWorks Animation feature “Trolls World Tour” to strong sales April 10, when it became available to rent for $20. The studio cheered record-breaking results.

Theater owners, meanwhile, decried the Comcast-owned studio’s decision to bypass the traditional theatrical window, in which cinemas get exclusive access to new movies for months before they appear online. For a major Hollywood movie, the theatrical window averages 90 days.

Few, if any, Hollywood executives think the solid digital sales of “Trolls World Tour” mean that the future of movies is solely premieres online, rather than in bricks-and-mortar cinemas. But the film has opened up a vigorous debate about how movies will be released once multiplexes reopen.

Leawood, Kan.-based AMC, which operates 1,000 theaters worldwide, recently raised $500 million in debt to withstand the closures.

“It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice,” Aron said.

The National Assn. of Theatre Owners, the Washington, D.C.-based lobbying group that represents theater circuits, also pushed back hard on the notion that the “Trolls” experiment portends a future in which more movies go to the home sooner.

The organization, which covers 35,000 screens in the U.S., said Tuesday that brisk sales of “Trolls World Tour” reflected the fact that people are isolated in their homes with few fresh entertainment options, rather than a long-term wish to forgo theaters.


Following Universal’s controversial lead, multiple studios have pursued unconventional release strategies. Warner Bros. is releasing “Scoob” online in May, while Disney will put “Artemis Fowl” on Disney+ in June. Paramount sold “The Lovebirds” to Netflix, while STX unloaded “My Spy” to Amazon.

Whole article here - []
I worked for them in January and February and got paid quickly. I was in Alabama those two months but now back home and no movie theater close by .
Cineworld owns Regal here in the US.

Cineworld and Vue chiefs expect cinemas to reopen by mid-July
Optimism of large chains belies scepticism that film goers will flock back
Alice Hancock in London May 6 2020

The heads of two of the world’s biggest cinema chains have said they expect movie theatres to reopen by mid-July at the latest with some in Europe doing so in the next couple of weeks, as the industry looks to recover from the disastrous impact of the coronavirus pandemic.

Tim Richards, chief executive of Vue, told the Financial Times he was “highly confident” its screens would be open in most markets ahead of the release of director Christopher Nolan’s action thriller Tenet on July 17. He said it was possible that Denmark, the Netherlands and Germany could allow cinemas to reopen within the next month.

Meanwhile, Mooky Greidinger, chief executive of Cineworld, said a reopening of cinemas by the end of June was “very realistic”. The group operates 787 theatres.

Cineworld and Vue, which both operate in 10 countries, were forced to shut all of their cinemas after governments forced leisure and hospitality businesses to close in order to prevent the spread of coronavirus, leaving many operators across the sector struggling to pay bills and keep staff.

The two chains have used government support schemes to furlough employees. Cineworld, the world’s second-largest cinema chain, has cut its dividend, slashed executive pay and is in talks with lenders to extend its loan facilities. Vue, which is owned by two Canadian pension funds and has 229 theatres, said it had enough cash to “come through the crisis”.

In the US some states such as Texas and Georgia have allowed cinemas to reopen but only a handful have done so in Texas, where seating capacity is now capped at 25 per cent, and none in Georgia.

Vue recently reopened its cinemas in Taiwan where it said it was checking customers’ temperatures upon arrival and stamping them to show they were healthy.

Mr Richards said cinemas were well suited to reopening safely as they tended to operate at about 20 per cent of full capacity and the number of people coming through foyers could be controlled by staggering screening times and making people buy electronic tickets online before arrival.

Vue expects it will take two to three months from reopening before customer demand returns to pre-coronavirus levels, a forecast Mr Richards called “conservative”.

“People have been cooped up for so long I think everyone is desperate to get out,” he said.

However, Tim Mulligan, research director at Midia Research, said it was a “near certainty” that audience numbers would decline.

“Can we really expect a population that has been told for two months how dangerous things are to suddenly go back into a confined space with strangers for two hours?” he said.

He added that the pandemic had also accelerated a shake-up in the industry around the exclusive period that cinemas agree with studios for them to show new films before they are released to streaming services or DVD.

Universal Studios recently released its film Trolls World Tour direct to consumers online, prompting Cineworld and US-based AMC to say they would not show Universal films if they did not respect the exclusive window for theatres.

Mr Richards said he “wasn’t happy” with Universal’s decision but added: “They had a big retail deal and had spent very heavily on marketing the movie so I understand why they did it.”
As you can see from this article, trailers are an important part of marketing. With no theaters, no trailers, how do they market? Trailer checks are an important part of the industry, even if the people doing them don't make much money.

Studios Keep Delaying Movies. What’s the Cost?

Over the past few months, it’s become something of a predicable game: Studios announce plans to release a new film in theaters, the pandemic upends those plans, and said studio delays the movie again. Rinse, wash, repeat.

We’ve seen this play out with high-profile movies like Christopher Nolan’s “Tenet,” which has moved twice in the last month, and Disney’s “Mulan,” which has been postponed three times since March. There’s a good chance that trend continues if coronavirus cases keep rising across the country and states force theaters to remain shuttered.

In a pre-coronavirus world, it would be impossible for premiere dates to be this fluid. But when cinemas first started to close in March due to the coronavirus pandemic, studios began shifting movies en masse into the back half of the year or into 2021 and beyond. “Tenet,” “Mulan” and other movies hoping to be among the first to greet moviegoers when cinemas reopen, for now, have some flexibility since release calendars are wide open. However, if movies that have already been moved multiple times keep shuffling around, studios eventually run the risk of burning through marketing dollars.

“Everyone is playing a waiting game,” said Eric Handler, an analyst with MKM Partners. “With blockbuster films, the budgets are substantial. To recoup those budgets, they need theaters. But there’s no visibility of when they are going to reopen, so it’s sort of a chicken and egg situation.”

Should “Tenet” and “Mulan” be able to hold onto their latest scheduled debuts — on Aug. 12 and Aug. 21, respectively — executives and analysts say there won’t be much of a economic loss. Marketing funds might be stretched thinner to accommodate for the extra weeks here and there, but in all they won’t be strained. But that equation changes if the delays keep coming. At some point, studios will have to decide between extending marketing campaigns for longer than expected, or stopping and restarting them when it gets closer to the release date.

Film executives privately estimate that pushing “Mulan” or “Tenet” a few weeks at a time could amount to losing $200,000 to $400,000 in marketing fees — essentially negligible costs for a major studio in the grand scheme of unveiling a new movie. Depending on various factors, that number could increase to just under $5 million if they are delayed again without sufficient notice. That’s because the bulk of a film’s promotional and advertising efforts run in the two weeks prior to its release. So far, the release date changes have fallen outside that window.

Marketing a tentpole movie, which often carry production budgets between $100 million to $200 million, is an expensive proposition in any climate. It includes everything from 30-second TV commercials and billboards to splashy, star-studded premieres that routinely shut down Hollywood Boulevard. Studios begin executing those endeavors around six weeks before a movie is set to release — sometimes earlier during a competitive time of year like summer moviegoing season.

But that was then. Since multiplexes are closed and most in-person plans are still paused, studios have pivoted from traditional methods like playing trailers in theaters or organizing press tours with casts. Live events, such as the NBA championships or MLB regular season games, are among the most reliable ways to ensure eyeballs on the latest movie advertisements. But with most sports on hold for now, that option isn’t available either.

Rest of article here, []

Current tentative schedule as of 7/2/2020

Film Studios' First Theatrical Releases After COVID Disruption

(Excludes films distributed by specialty labels)
Studio Film Release
20th Century - The Empty Man - Aug 7
Sony - The Broken Hearts Gallery - Aug 7
Warner Bros.- Tenet - Aug 12
Disney - Mulan - Aug 21
Lionsgate - Antebellum - Aug 21
United Artists - Bill & Ted Face the Music - Aug 28
Paramount - A Quiet Place Part II - Sep 4
Universal - Candyman - Sep 25
When if ever are the theaters going to reopen? What to do, what to do?

Releasing ‘Tenet’: Of Many Bad Options, This One Is the Best
There's no solution that can make everyone happy, but it helps to remember that Christopher Nolan didn't make a symbol; he made a movie.

Film distribution faces the same business challenges as any other industry in 2020. Everyone is confronted with a set of worst-case scenarios that previously existed only in MBA classrooms — the kind of outrageous tests meant to tax candidates’ abilities to think outside the box. The range of solutions often come down to those that are the least bad: Which will lose the least money, and will be consistent with a company’s core business interests and long-term strategies?

That’s where Warner Bros. stands as it grapples with how to release Christopher Nolan’s “Tenet.” The long-anticipated summer release is burdened not only with the challenge of grossing enough to lead to an eventual profit, but also with an outsized role that Nolan eagerly embraced: It’s the film that’s meant to save theaters.

Nolan’s film would need to gross $800 million worldwide in order to break even in theaters. At this writing, of course, that’s impossible as most domestic theaters are closed — and, as COVID-19 outbreaks continue to spike, it seems increasingly likely that they may stay that way for the foreseeable future.

So now what does Warners do? Given the multiplicity of stakeholders, is there even such a thing as a “right” choice? There’s the studios’ need to see revenue against a film that cost $400 million between production and marketing; films are financed by borrowing, and interest piles up the longer a film remains unreleased. There’s the film’s significance to the exhibition ecosystem, which could collapse; there’s the consideration of whether “Tenet” is actually the best movie to lead theatrical reopening; and there’s honoring the preferences of the studio’s most important director. With no single solution likely to satisfy most people, Warners is in an unenviable position.

Here are the options Warner Bros. must consider.
Open in Theaters Worldwide August 12

That’s four weeks from now, with “Tenet” already having been delayed twice from its original July 19 date. Moving again — whether to a set date, or a TBD, would be awkward. More so, now that marketing specifies the new date.

At this point it could preclude China, which has yet to reopen; that’s where Nolan’s “Interstellar” saw about 15% of its worldwide gross of $678 million. In North America, the New York metro area is being very cautious about doing anything that might threaten its low caseload, while Los Angeles theaters are closed with no end date, per the California governor. The rest of the country is a mixed bag of spiking case numbers (Texas, Arizona, Florida, South Carolina) and state governments that take a variety of stances on managing public gatherings. All of this could greatly reduce the number of possible dates.

Where theaters are open, social distancing could reduce capacity. Warners needs large turnouts in order to be profitable, but many would-be audience members could shudder at the idea.

Delay Theatrical Until All Theaters Open

Most tentpole titles open day and date worldwide. “Tenet” is eagerly awaited, and much of its appeal lies in its mystery. If major audience segments can’t see it, their interest might wane as they learn details about the film that decrease its event factor. (Also: Piracy.)

This approach contains multiple downsides. It would mean keeping the production loan on the books for an indefinite period, and would also mean “Tenet” would have to jockey with other major releases. There’s also the psychological element: After all the “Tenet” buildup, how long can audiences maintain that excitement?
Open in Most of the World August 12

Outside China and North America, most countries are good to go or likely will be by mid-August. This is important because suffering exhibitors are a global phenomenon. The three top domestic exhibitors all have major foreign footprints (Regal is owned out of the U.K.). This also would allow Warners to take what it can get in the advantages of being first big film to open.

Release on Premium VOD Everywhere

Given Christopher Nolan’s commitment to theatrical, this is likely a nonstarter; it’s also impractical, given lower VOD penetration outside North America. However, “Tenet” might justify a record rental price — say, $30 initially, with perhaps even a higher return to the studio than the standard 80 percent. At 10 million rentals, $30 would generate $300 million and at least $240 million to Warner Bros.
Go For a Hybrid VOD/Theatrical Release

Again, Nolan makes this unlikely. But the longer U.S. conditions prevent openings on a significant scale, the odds against this go from unthinkable to plausible. By going theatrical where possible and VOD everywhere else, it would guarantee same-time availability.
The HBO Max Option

This one also wouldn’t make Nolan happy, but it could be lucrative. To do this, it would demand more than a subscription, which is $14.99 a month and easily canceled. But what if “Tenet” were only available with a longer commitment — would the “Tenet” plan of $90 for six months make sense?

HBO Max seeks 50 million domestic subscribers, 80 million total, over the next five years. At last report, it had 10 million worldwide. It also has unresolved carriage issues with Roku and Amazon Fire.

If 10 million people subscribed to HBO Max for six months, that’s $900 million, nearly all going to Warners. It’s likely that a significant share of that group would continue their subscriptions. Add worldwide interest for the service — including more access to new territories — and this actually might be the easiest way for the film to make back its money.

Even if HBO Max presents the best case for recouping the cost of “Tenet,” two massive problems exist. The first, of course, is Nolan’s say in this. The second is that Warner Bros. has many films that need to play theaters; removing “Tenet” from theaters hurts that cause.

Finally, here’s an idea: Maybe relying on one potential blockbuster to reopen theaters isn’t the best way to go. It seems unlikely that we’ll have the luxury of seeing all theaters, and audiences, ready and able to return at the same time, so maybe what makes more sense is smaller titles. Looking at the VOD success of Screen Media’s “The Outpost,” there might be enough interest for multiple lower-cost titles like “Unhinged” (Solstice), “Broken Hearts Gallery” (Sony), and “A Quiet Place Part II” (Paramount).

Maybe it would be best for Warner Bros. to let the world know that it’s backing away from early adoption. Stick with “The Conjuring 3” on September 11. Figure out what is best after baby steps.

The media and health experts condemn Donald Trump for his school reopening policy, which emphasizes opening above all else. Warners and Nolan are smarter than him. The issue is far less important, but it’s critical for the business. The end goal shouldn’t be getting “Tenet” to open first; it’s not a symbol. It’s a movie, potentially a very good one, and it’s a business decision. Warners should treat it accordingly.

One Wall St theater analyst was quoted the other day in a NY Post article theaters may not even open in September, if at all. It has been stated several times in the major media If NYC and LA theaters remain dark, Tenet and Mulan will again be postponed. let's hope the theater patrons are as eager to return with the same enthusiasm seen with retail shoppers. With so little ongoing production, we can probably also expect a film shortage next year as well. This damn virus !!!!!
Looks like many are eager to get back to Regal, I follow them on social media and read the comments on all the posts. Some are mixed, but looks like a decent amount are willing to return to the theater, the question really, is can we as the people get our acts together, so they can open??
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