Your post was deleted because at the very bottom, in point #4, you named the Client, which is in violation of Forum rules. Please feel free to re-post, without the violation.
Is Ipsos just trying to bully us?
Almost 16 years ago, on a Quizno's shop, I encountered my first request for a pic; it was optional and I was paid an extra $5. Today, such is often required and with little to no extra pay. It is certainly possible that if shoppers were to accept the practice of extra video/audio inserts, they would become mandatory and the fees would not increase.